The Air Max 93 features a 270-degree Air bag, visible from the rear, medial and lateral sides

A very special sneaker that’s seen Marvelheads get all excited since last December, it celebrates the hotly-anticipated theatrical release of Spider-Man: Across the Spider-Verse. Another Tinker Hatfield design, this classic Air Max dropped in 1993. The Air Max 93 features a 270-degree Air bag, visible from the rear, medial and lateral sides, and inspired by the shape of a milk jug. The shoe first arrived in a ‘Dusty Cactus’ colorway, which is predominantly white with accents of turquoise. One of the 93’s signature features, the snug-fitting neoprene collar, offers a custom fit for the wearer. Affectionately known as The Silver Bullet, the Air Max 97 is the brainchild of Christian Tresser (also the designer of the Nike Zoom Spiridon). The 97’s streamlined silhouette is partly inspired by a silver bullet train, while the inaugural colorway was a reference to the polished finishes of mountain bikes that Tresser had on his mind. At the time of its release, the 97’s sales figures in Italy were reportedly equivalent to the rest of the world combined, and Italy’s love for the 97 remains to this day. Can we take a deep dive behind some of the models in your portfolio? Maybe we could start with the trio of Grateful Dead colourways… After 2014’s Flyknit Air Max, Nike could have seemingly been at a dead end; after all, where was the company supposed to take the Air Max next? Naturally, the Swoosh came up with the perfect solution, subverting expectations by ditching the Flyknit in favour of engineered mesh with reversed Swoosh logos to boot.

The 2015’s lasting legacy, however, is the horizontal tubular construction that was used for the full-length Max Air unit itself, and coupled with flex grooves throughout the outsole, making it the most flexible Air Max to date — and one that laid the groundwork for the most recent Air Maxes. The ‘Three Bears Pack’ was a legendary trio from 2006 (the ‘Black Box’ era). With The Grateful Dead collaboration, we wanted to tell new stories that have ties to the past, and be able to point people back there to educate them. Outfitted in the same ‘Varsity Red’ colour scheme as the original, this Air Jordan boasts a full suede construction that extends from the toebox all the way to the ankle and collar. The vented tongue and spoiler-like heel tab are both inspired by His Airness’ very impressive sports car collection, and you’ll also find a toggle switch lacing system here, just like the aforementioned AJ5. I think it’s a mixture of timing and luck, honestly. After the Air Force 1 started to taper down, a lot of interest shifted back to the Dunk. I think a lot of sneakerheads were looking for another chunky shoe with heritage and expression. Virgil Abloh was also really popping off around 2017, so we saw a lot of crazier, aesthetic shoes.

We sent Neckface a patchwork book of different designs we could make at Nike – chenille, woven, hairy, etc. And he just said, ‘You know what? I just want to put patches all over the shoe’. A week later, a box arrived at the office. We had no idea what it was. It was a pair of Neckface’s old Dunk beaters that he had colour-corrected. Then he had taped all these different illustrations he had drawn to the sides. And, really, it’s just great to see Drake and Nike playing nice again. At the end of last year, the Canadian rapper was spotted religiously repping Roa, leaving many fans wondering if the duo had parted ways. Luckily, it looks like Drizzy was just another guy swept up in the hiking boot hype. Now, it’s all futuristic heavily moulded sneakers, which isn’t much like a Gazelle, an Autry, or any of the other trainers that are selling out across the board. Maybe that’s the point. European rave culture was at its height in 1999, and the Air Max Deluxe perfectly captured the zeitgeist with its avant-grade aesthetic. The in-your-face design even went so far as to channel the bold colours and wild prints favoured by ravers to decorate its upper, marking the first time Nike had put an all-over digital print on neoprene. A moulded Foamposite heel also recalled the kicks that were dominating on the hardwood at the time.

Speaking of, Morris, Cooper, and Ryan Jones from New Balance comprised a discussion panel moderated by Sneaker Freaker to chat all things grey. It was a thought-provoking conversation that transcended product talk, especially with Morris providing some very philosophical dissections of his creative process and interpretation of grey. Falling in line with the chunky trainer trend that’s still going, the Air Max Solo features a mesh base with wavy ‘Light Silver’ suede panelling that’s giving 1995 Air Streak Lite vibes. An oversized Swoosh glides through the lateral and medial sidewalls, and you’ll also find ‘Pink Oxford’ and ‘Blue Tint’ accents throughout for a pop of colour. It was fun. At the time, we were both kids sitting in a room like, ‘What kind of shoe should we make?’ Oski wanted sharks swimming all over the shoe and the Swoosh. I thought it sounded a bit like a kids shoe, but it was definitely something I could work with. I think at the time, things had loosened up a little.

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